Thursday, March 6, 2008

Saturn's Second Chance

Summary: When the former president Roger Smith of General Motors dreamed up Saturn in 80 years, he envisioned a small remote autonomous car company of the problems of bureaucratic GM sold 500,000 cars per year. But Smith retired in 1990 and his successors did not see it that way. They took away the independence of Saturn's are dead and the hunger for new models.

After losing billions of dollars, Saturn has struggled with old ideas a few years ago when the GM (diagrams) decided to give him another chance. It has invested $ 3 billion, a few themes borrowed from conception to its German Opel brand, and sent him out to battle.

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